Peninsula Asset Finance Limited

Privacy Policy 

Peninsula Asset Finance is committed to protecting and respecting your privacy. 

Peninsula Asset Finance Limited is a credit broker authorised and regulated by the Financial Conduct Authority (FCA Firm Reference Number 686147). We can introduce you to a limited number of lenders who may be able to finance your purchase. 

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. 

By visiting our websites ( or, you are accepting and consenting to the practices described in this policy. 

For the purpose of the European Data Protection Regulations (‘GDPR’) and the Data Protection Act 2018 (the Act), the data controller is Peninsula Asset Finance Limited, 46 Rolle Street, Exmouth, Devon, EX8 2SQ. This Privacy Statement explains how we process your information and your rights under both DPA and GDPR. 

Information we may collect from you 

We may collect and process the following data about you: 

Information you give us. 

  • When you apply for our products and services and throughout the course of our dealings: for example, your name, national insurance number, postal address, your email address, your IP address, telephone numbers, date of birth, bank account details, equipment requirement details, home ownership details, reason for borrowing, your assets and liabilities, details of your proof of identity documentation, proof of address documentation, evidence of additional equity available and evidence of any other business interests 
  • When you talk to us: for example, on the phone or in person, including call recordings and voice messages. We may monitor or record calls with you to check we have carried out your instructions, to resolve queries or disputes, to improve the quality of our service or for regulatory or fraud prevention purposes 
  • In writing: for example, letters, emails, texts and other electronic communications. 
  • Online: for example, when you use our website or mobile app. 
  • In financial reviews, for renewals and in any surveys etc. 

Information we collect about you. 

  • Transaction data: for example, what sort of products you are selecting, the length of term, the types of asset you are looking at financing, business type and geographical location 
  • Usage and profile data: for example, the profile you create to use our website and mobile app and how you use it. We gather this data from the devices you use, using cookies and other software 

Information we receive from other sources. 

  • Data from persons that introduce you to us: for example, brokers, product suppliers, financial advisers, agents, finance providers or other third parties 
  • Data from credit reference agencies 
  • Data from fraud prevention agencies 
  • Publicly available information: for example, from the land registry, companies house, the electoral register, other information available online or in the media, including social media 
  • Data from your representatives where relevant: for example, your legal and financial advisers such as lawyers and accountants** 
  • Data from your employers and medical data where relevant* 

*In certain circumstances we may ask you to provide us with medical information if we determine that this is a requirement for us to either proceed to enter into the agreement with you or once we have entered into the agreement with you determine that the same is necessary for whatever reason. Full details as to the reason for our request and how we will use this information will be given to you at the time should we request such information from you. You will be asked to consent to the provision of this information. 

**We may also require a statement signed by an independent qualified accountant as to your financial worth which may include information such as your gross and net worth, your assets and liabilities and information as to your available collateral or security. You will be asked to consent to the provision of this information. 


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy below. 

Uses made of the information 

We use information held about you in the following ways: 

Information you give to us. 

To process your application we will supply your personal information to one or more of the lenders on our panel, in order that they can assess your creditworthiness and the product suitability. They will supply your personal information to credit reference agencies (CRAs). When CRAs receive a search request they may place a search footprint on your credit file that may be seen by other lenders and used to assess applications for finance from you and members of your household. We can provide you with the identities of the CRAs and the ways in which they use and share personal information upon your request. 

Information we collect about you. 

We will use the information we collect about you, together with the information you give us, to make appropriate recommendations before packaging and presenting your application to a suitable lender. 

Information we receive from other sources. 

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive). 

Disclosure of your information 

With your consent we will share your personal information with one or more of the lenders on our panel in order that they may process your application. 

If it is our duty to do so we will disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of Peninsula Asset Finance Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. 

Where we store your personal data 

The data that we collect from you may be transferred to and stored at a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. 

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. 

Your rights 

You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at 

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. 

  • • processed lawfully, fairly and in a transparent manner 
  • • collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes 
  • • adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed 
  • • accurate and where necessary kept up to date 
  • • kept for no longer than is necessary for the purposes for which the personal data are processed. We operate a data retention policy that ensures we meet this obligation. We only retain personal data for the purposes for which it was collected and for a reasonable period thereafter where there is a legitimate business need or legal obligation to do so. For detail of our current retention policy contact our privacy officer at 
  • • processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures. 

Your rights under Data Protection Law 

We operate under the Data Protection Act 2018 (‘DPA’) and the European General Data Protection Regulation (‘GDPR’). 

The DPA and GDPR apply to ‘personal data’ we process and the data protection principles set out the main responsibilities we are responsible for. 

We must ensure that personal data shall be: 

We ensure lawful processing of personal data by obtaining consent, or where there is a contractual obligation to do so, in providing appropriate products and services, or where processing the data is necessary for the purposes of our legitimate interests in providing appropriate products and services. In the majority of cases we process personal data based on your contract with us. In other cases, we process personal data only where there are legitimate grounds for so doing. 

To meet our Data Protection obligations, we have established comprehensive and proportionate governance measures. 

  • • We ensure data protection compliance across the organisation through: 
  • • implementing appropriate technical and organisational measures including internal data protection policies, staff training, internal audits of processing activities, and reviews of internal HR policies. maintaining relevant documentation on processing activities. 
  • • implementing measures that meet the principles of data protection by design and data protection by default including data minimisation, pseudonymisation, transparency, deploying the most up-to-date data security protocols and using data protection impact assessments across our organisation and in any third party arrangements. 

Under the GDPR You have the following specific rights in respect of the personal data we process: 

1. The right to be informed about how we use personal data. This Privacy Statement explains who we are, the purposes for which we process personal data and our legitimate interests in so doing; the categories of data we process; third party disclosures and details of any transfers of personal data outside the UK. 

2. The right of access to the personal data we hold. In most cases this will be free of charge and must be provided within one month of receipt. 

3. The right to rectification where data are inaccurate or incomplete. In such cases we shall make any amendments or additions within one month of your request. 

4. The right to erasure of personal data, but only in very specific circumstances, typically where the personal data are no longer necessary in relation to the purpose for which it was originally collected or processed or, in certain cases, where we have relied on consent to process the data, when that consent is withdrawn and there is no other legitimate reason for continuing to process that data; or when the individual objects to the processing and there is no overriding legitimate interest for continuing the processing. 

5. The right to restrict processing, for example while we are reviewing the accuracy or completeness of data or deciding on whether any request for erasure is valid. In such cases we shall continue to store the data, but not further process it, until such time as we have resolved the issue. 

6. The right to data portability which, subject to a number of qualifying conditions, allows individuals to obtain and reuse their personal data for their own purposes across different services. 

7. The right to object in cases where processing is based on legitimate interests, where our requirement to process the data is overridden by the rights of the individual concerned; or for the purposes of direct marketing (including profiling); or for processing for purposes of scientific / historical research and statistics, unless this is for necessary for the performance of a public interest task. 

8. Rights in relation to automated decision making and profiling. 

Please contact our privacy officer at for more information about the GDPR and your rights under Data Protection law. 

If you have a complaint about data protection at Peninsula Asset Finance Limited contact our privacy officer at 

Alternatively contact our supervisory authority for data protection compliance ( 

Information Commissioner’s Office 

Wycliffe House 

Water Lane 



SK9 5AF 

Tel: 0303 123 1113 (local rate) or 01625 545 745 (national rate) 

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The use of cookies is an industry standard and most websites use them to provide useful features for their customers. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. Most browsers are initially set to accept cookies. If you would prefer, you can set yours to refuse cookies; however, you may not be able to take full advantage of a website if you do so. 

Changes to our privacy policy 

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.